Mr. Caberwal, shown in photos accompanying this column, grew up in rural Ashboro, N.C. as the son of a doctor and the wearer of a turban ever since he was a small child. His family is from Punjab, India. He has never cut his hair, as all Sikh men have been required to have long hair since 1699. It is always covered by a skull cap and turban. Some time ago - he does not know when - Kenneth Cole, founder of a clothing line by the same name - got an idea for an advertising campaign on breaking stereotypes - and plugging clothing. Mr. Cole hired a casting agency to find a male Sikh willing to be a model. The man had to be American-born, highly educated and articulate. There being no candidates on the usual lists, the agency began calling up national Sikh-rights organizations and Mr. Caberwal heard Cole was looking.
One thing led to another and last October, he found himself in New York posing in some pretty spiffy clothes along with that turban.
Read the entire article at the link above. Photo here is also from the article referenced above.